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The Power of Why

Most businesses have a pretty good idea of what they want to accomplish. Ask them why, and they talk about bottom line or company value, but those are just results. We’re talking about growth with a purpose, a reason to get up in the morning, head into work and mean it.

Working for a purpose has implications – positive ones. It means that you don’t want to do business with everyone who needs what you do. You want to do business with people who believe what you believe.

This is even higher ground than the distinction between price and value. It means people choose your good or service not just for what it does but for how it makes them feel. This emotional territory isn’t easy to stake out, but once you get customers there, they don’t want to leave.

The vast majority of companies market from the outside in. As we said, they all know what they do, and most of them know how they do it. Almost none of them have a good reason why. Take the example of a typical marketing firm:

What:  We’re a full-service marketing agency.

How:  We do research, advertising, branding, product innovation and more.

Why:  Want to give us a shot?

Savant tells a different story:

Why:  No assumption is a good assumption.

How:  Clear intent, direct observation and thoughtful analysis shape everything we say and produce.

What:  How can we help your business?

If you haven’t looked or don’t look at yourself from the inside out, that’s okay, Savant can get you started. We like digging for truth. We like finding a client’s uniqueness. And we like forging the results into stronger business growth for clients. If you like the sound of that, we should talk.

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People choose your good or service not just for what it does but for how it makes them feel.

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